Welcome to the Measure TV Panel!
Backed by the UK’s biggest broadcasters, we’re uncovering how TV ads shape digital behaviour.
Getting started is simple. Download the MSR app, register for free, confirm your Sky subscription and you can start earning from “Retro”tasks straight away.
What are Retro tasks?
Retro tasks are like a time machine! Instead of tracking everything, Retro lets you request and share your historical data on your terms.
Instead of "tracking"—with Retro tasks, you request your historical data and share the file directly via the MSR platform.
Why do you need Retro information?
We need this data to uncover the real-world impact of TV advertising.
By analysing Retro data across thousands of datasets, we can see how ads drive actions like searches, website visits, app downloads, and even purchases. It’s all about connecting the dots between what people watch and what they do next.
Your Privacy Matters.
Your privacy is fully protected. We anonymise the data (essentially a large spreadsheet) by removing personal information like names, addresses, and emails. Each user is assigned a hashed user ID—nothing more.
How MSR and its "Retro" Tasks Work
How To get Started








